During my employment at the design agency Solid White , we developed in collaboration with the advertising agency Leonhardt und Kern a 3D Configurator for WMF.
The 3D Configurator utilises the advantages of interactive, real-time 3D visualisation to a high degree and thereby offers great usability, an impressive user experience. The application also serves the customers for planning as well as a setup manual in internal processes.
The Configurator was nomineted for the UX Design Award 2017.
The WMF Quadro Configurator is available for free for iPads on the iTunes Store.
My role was to translate the user insights into an interface for the 3D space and iteratively improve it with the client.
These insights were the basis for the concept and development of a digital product that supports sales. The complexity and combination scope of the ‘Quadro’ product makes a personal consultation of the customer by a sales representative crucial. A real-time 3D configurator was developed for an effective consultation, which communicates the product benefits and variants and even supports the offer preparation.
Client: WMF Group
Advertising Agency: Leonhardt & Kern
Agency: Solid White design & digital media GmbH